CASE STUDY · BRAND AND REPORT DESIGN

The Value
of AI

Visual identity and art direction for SAP's annual research report with Oxford Economics, across the 2025 and 2026 editions.

ROLE: Lead Designer, Branding

CLIENT:
SAP

EDITIONS:
2025 & 2026

A research report that had to look as credible as its data.

Each year SAP and Oxford Economics survey senior executives to measure what AI is actually returning to their businesses. The Value of AI is now in its second edition, and it needed a visual identity that could carry dense findings, travel across regions and feel like one family from year to year.

I led the branding for both editions: the look, the system behind it and how it held together on the page.