FightCamp combines the most basic garage gym accessories — a punching bag and a pair of boxing gloves — with modern technology. In the process, it's making classic boxing and kickboxing workouts approachable for people of all fitness levels.

As the Design Lead at FightCamp, I have played a pivotal role in shaping and elevating the brand experience within the performance marketing team.  During my tenure at FightCamp, I have been responsible for overseeing and executing all aspects of design and brand experience. I have successfully driven the design of various elements, including UX, marketing materials, packaging, and brand strategy. In particular, my experience includes designing ads, web initiatives, email graphics, and packaging for new product launches.

Key Accomplishments:
-Orchestrated and executed design initiatives for the entire brand, contributing to the approachability of classic boxing and kickboxing workouts for individuals of all fitness levels.

-Collaborated with executives to ensure brand growth, conducting brand awareness monitoring, running focus groups, and updating brand strategy for new Go-to-Market (GTM) initiatives.

-Created brand refresh based on customer and market research to ensure longevity in a crowded marketing space.